MEMPHIS, Tenn. - Let's circle back later. Is that plan fully baked? This team has great synergy! Hilton Garden Inn today launched BizWords, a new interactive iPhone/iPad app, to help business travelers decode and navigate the business speak that has become so common in the workplace. The free app will also serve as a professional social network and a practical tool for on-the-go business travelers.
Once the BizWords app is downloaded from iTunes, users are greeted by the home screen and prompted to create a profile, which becomes their business card complete with a BizWords job title. Users can "climb the corporate ladder" to more important titles based on additional interactions with the app. The app features a crowd-sourced collection of trending business buzzwords and phrases from across the country, and the hottest local terms - all of which can be viewed on a dynamic virtual heat map of the U.S. Users can add their favorite business terms and acronyms by simply entering the word and a definition - a leader board tracks business buzz words frequency.
"The BizWords app was developed as an extension of the brand's "We Speak Success" positioning, combined with the insight that business professionals have created a unique lexicon of words and phrases," said Judy Christa-Cathey, vice president, global brand marketing, Hilton Garden Inn. "We know that mobile usage indexes very high with both our business and leisure guests, so we developed the BizWords tool to give them a platform to connect, share, and have fun all while giving a wink to the business-speak we've all become accustomed to using." The BizWords app also contains a link to the Hilton Garden Inn mobile booking application, which will allow users to easily make hotel reservations on-the-go.
Other app features include a word detail screen, which offers an entertaining definition and use of the word or acronym. This screen will also be home to a virtual map of the United States that displays areas where the game is being played and how specific words are trending across the country. To encourage friendly competition among users, a leader board will display the top 25 app users, allowing other players to view their business cards.
About Hilton Garden Inn
The award-winning Hilton Garden Inn hotel brand provides guests with upscale accommodations and modern amenities needed for a successful and comfortable experience for both business and leisure guests. The Hilton Garden Inn Promise is to make guests’ stay better and brighter. Guaranteed. Team Members operating at more than 700 hotels around the world are committed to guaranteeing today’s busy travelers have a hospitality experience that includes luxurious, yet affordable accommodations. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.