The campaign taps into the idea that we yearn to experience new and different things when we're on the road and outside of our daily routines. Credit: Hilton Garden Inn.

MEMPHIS, Tenn. - Today, Hilton Garden Inn, the worldwide brand of upscale, yet affordable, hotels officially launched a new creative campaign celebrating the positive aspects of travel. Through a series of television spots and print advertisements, Hilton Garden Inn invites travelers to relax, savor, unwind and breathe while exploring news places and meeting new faces.

 "Our new campaign provides a visual representation of how Hilton Garden Inn has the tools to act as any traveler's host to discovery, connection and personal growth while on the road," said Judy Christa-Cathey, Vice President of Brand Marketing, Hilton Garden Inn. "Our award-winning service, comfortable accommodations, full-service dining and bar options,  free WiFi, free business and fitness centers, and our newly renovated lobbies, designed to create greater guest interaction and socialization, are just a few  of the reasons why it's better at the Garden.  With more than 560 hotels worldwide, Hilton Garden Inn can help facilitate discovery and connection wherever your travels take you."

The campaign taps into the idea that we yearn to experience new and different things when we're on the road and outside of our daily routines. The :15 and :30 television spots focus on the social aspects of travel, highlighting the public interactions in the new lobbies at Hilton Garden Inn, connections with friends, and ventures outside of the hotel to see new places and try new things. The print advertising creates vivid imagery of guests trying new food, connecting with new people and experiencing new things.  They also entice guests to stay at the Garden by showcasing Hilton Garden Inn's incredible incentives including the benefits of joining the Hilton HHonors loyalty program.

The creative campaign, which kicks off today, will run through November. The television spots will run on national Cable TV networks including CNN, CNN Airport and the Weather Channel as well as in 14 local markets including Atlanta, Boston, Chicago, DC, Dallas, Memphis, New York and San Francisco and online on Hulu.com. The print advertisements will run in national magazines including National Geographic Traveler, Sports Illustrated, Money and Real Simple and newspapers including The New York Times and USA Today via tablet. Hilton Garden Inn guarantees satisfaction to its guests with the Hilton Garden Inn Satisfaction Promise. Launched in January 2012, it states "At Hilton Garden Inn, we promise to do whatever it takes to ensure you're satisfied or you don't pay. You can count on us. Guaranteed."TM

 "Today -- more than ever before - we are celebrating the garden in our name, by showcasing the garden of opportunity that Hilton Garden Inn can provide to its guests both from an exploration and a satisfaction standpoint," added Christa-Cathey. "Business travel can and should be a positive experience laden with opportunities to step out of the boardroom to try exotic, local food, stumble upon that unique and unexpected place, and link up with friends, both old and new. This campaign and the brand's Satisfaction Promise, are working together as visual and emotional reminders to our guests that we will do everything in our power to ensure they are happy and satisfied with their stay."

Contact:
Dawn Ray
901.374.5954
dawn.ray@hilton.com

About Hilton Garden Inn
Hilton Garden Inn is the award-winning, upscale, yet affordable hotel brand that continually strives to ensure today's busy travelers have everything they need to be most productive on the road - from our oh-so-comfortable Garden Sleep System® bed to complimentary wired and Wi-Fi Internet access in all guestrooms. So whether on the road for personal or business reasons, Hilton Garden Inn offers the amenities and services for travelers to sleep deep, stay fit, eat well and work smart while away from home. For more information about our locations around the globe, visit www.hgi.com or www.news.hgi.com.

About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,800 hotels and timeshare properties, with 630,000 rooms in 88 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.

About DGWB
Founded in 1988, DGWB Advertising and Communications is a leading midsize agency best known for its shared values approach to integrated marketing. The award-winning Southern California firm provides general market advertising, creative, promotions, interactive media and public relations services, and utilizes a pioneering approach to consumer relationships that seeks to find the common values between its clients and their customers. From offices in the 1935 Santa Ana City Hall building, which the agency purchased and renovated in 2000, agency partners Mike Weisman, Mandi Dossin and Jon Gothold lead a staff of 80 in service of clients Toshiba, KFC, Hilton Garden Inn, California Avocados, Dole, Children's Hospital of Orange County and others. Also housed at DGWB is The Values Institute, which explores values-based marketing and social entrepreneurialism and hosts the annual OC Trust Summit and "Most Trustworthy Brands" survey.