MEMPHIS, Tenn. - Hilton Worldwide announces the appointment of Alan Roberts as vice president, brand performance and sales support, for the Hilton Garden Inn brand. 

Roberts has been a member of the Hilton Garden Inn team since 2004, serving as both senior director and director, brand performance support. He has more than twenty-five years of hospitality experience, ranging from operations, to multi-unit management and executive level positions. 

“We are delighted to appoint a hospitality veteran and Hilton Garden Inn insider to this important position,” said Adrian Kurre, global head, Hilton Garden Inn. “Alan’s experience with franchisees and various hotel brands throughout his career make him a well-rounded and integral part of our organization.”

Roberts graduated from Appalachian State University with a bachelor of science in Business Administration. After graduating, he worked for several hotels in the Charlotte, NC area and went on to become the general manager of the Hilton Garden Inn - Charlotte Uptown. Before joining the Hilton Garden Inn brand team, he worked at Panos Hotel Group, overseeing a 12-hotel portfolio. 

As vice president, brand performance and sales support for Hilton Garden Inn, Roberts will oversee the Hilton Garden Inn brand’s regional brand performance support (BPS) team in operations, sales and marketing support. Additionally, Roberts will provide direction to other shared service departments within Hilton Worldwide on the direction of Hilton Garden Inn, as well as customer relationship management and training, operational support, brand sales and distribution 
and new brand openings teams. In his new role, Roberts’ overarching goal is for his team is to provide the guidance, training, tools and resources for all hotels and ownership groups.

Dawn Ray, HGI Public Relations
(901) 374-5954

About Hilton Garden Inn
The award-winning Hilton Garden Inn hotel brand provides business and leisure guests with upscale yet affordable accommodations and modern amenities for a successful and comfortable stay. The satisfaction promise affirms the brand’s goal to make each guest’s stay better and brighter. If something isn’t just the way you like it, simply let any hotel Team Member know, and we will make it right. Guaranteed. As a recognized F&B leader, Hilton Garden Inn caters to guests’ dining needs by serving daily cooked-to-order breakfast and offering full service restaurants and bars. Team Members at more than 750 hotels around the world are committed to guaranteeing today’s busy travelers have a bright and satisfying experience from the first hello when they arrive. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit or or connect on social media at Facebook, Twitter, YouTube, and Instagram.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.