MCLEAN, Va. - Despite the rise of technology and flexibility in the workplace, a recent survey conducted by Wakefield Research* on behalf of Hilton Garden Inn, revealed women still find it challenging to juggle work and personal life needs. In fact, 71 percent of these women would clone themselves to achieve everything they need to get done in a day. But there is a light at the end of the tunnel, as the majority of respondents agreed the empowerment and insight of fellow "super-women" offers the key to help them win.
"We created Hilton Garden Inn's 'Bright On' campaign to help distinguish ourselves as the go-to destination for business women," said Judy Christa-Cathey, vice president, focused service brand marketing and Hilton Garden Inn. "We know travel is a big part of the balancing act. That's why we are on a mission to help women feel empowered and make life smoother and easier."
In time for International Women's Month, Hilton Garden Inn, Hilton Worldwide's (NYSE: HLT) upscale global brand of hotels, has partnered with a diverse group of savvy professional women who will be known as the HGI "Bright Minds" for a special social media campaign. These influential ladies will share their challenges, successes and insights to get more done.
"From eating well and working smartly to staying fit and traveling stress-free, Hilton Garden Inn's 'Bright Minds' will help us support busy business women and inspire them to keep shining brightly," Christa-Cathey added.
Other noteworthy survey result findings include:
- Woman Power! - 79 percent agree to getting twice as much done in a day as a man could
- Power in the Numbers - 85 percent of employed women would be more likely to ask a fellow woman for help to get something done quickly at work
- Tech Help - self-cleaning carpets (34 percent), self-folding laundry (34 percent ), 3-D printers for meals (18 percent) are the top three gadgets busy women would have
- Home Alone - 67 percent confessed to wanting their significant others to go away on business trips so they can have time to themselves
Please follow the "Bright On" conversation at @HiltonGardenInn on Facebook and Instagram and #HGIBrightIdeas.
* Wakefield surveyed 1,002 women 18+ nationally between Feb. 14 and Feb. 22, 2016, using an email invitation and online survey.
For Hilton Worldwide
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Director, Brand Public Relations
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About Hilton Garden Inn
The award-winning Hilton Garden Inn hotel brand provides guests with upscale accommodations and modern amenities needed for a successful and comfortable experience for both business and leisure guests. The Hilton Garden Inn Promise is to make guests’ stay better and brighter. Guaranteed. Team Members operating at more than 700 hotels around the world are committed to guaranteeing today’s busy travelers have a hospitality experience that includes luxurious, yet affordable accommodations. Hilton Garden Inn is part of Hilton Honors, the award-winning guest-loyalty program for Hilton’s 14 distinct hotel brands. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else, free standard Wi-Fi and digital amenities like digital check-in with room selection and Digital Key (select locations), available exclusively through the industry-leading Hilton Honors app. For more information about Hilton Garden Inn, visit www.hgi.com or news.hgi.com or connect on social media at Facebook, Twitter, YouTube, and Instagram.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.