Tal SheferVice President - Regional Head, Focused Service Brands Europe, Middle East and Africa (EMEA), Hilton

Tal oversees the brand management for Hilton's focused service brands, Hampton by Hilton and Hilton Garden Inn, across Europe, Middle East and Africa (EMEA) as Vice President- Regional Head. Tal manages the development of the two brands across the region in a bid to build further brand awareness and expand the focused service offerings.

This year Tal celebrates 15 years of service with Hilton. He joined the company as part of the ELEVATOR fast track general manager program and has held various positions at Hilton London Metropole, Athene Palace Hilton Bucharest and served as operations manager at the Hilton London Olympia and director of operations at the Hilton London Kensington. In 2007 Tal assumed the role of general manager at the Hilton Garden Inn Luton North - this was the first Hilton Garden Inn property to open in the United Kingdom and one of the first in Europe.

Tal joined the focused service team in 2010 as director - international brand performance support, a role which has supported the rapid growth of Hilton's focused service brands outside the Americas. There are now more than 100 focused service properties in EMEA and Tal has played a key role in reaching this milestone.

In 2013, Tal assumed the role of senior director brand performance support EMEA - focused service brands. Since first joining the team in 2010, he has supported the opening of over 100 new hotels in strategic markets and implemented several strategic initiatives to drive revenue, loyalty and profits for Hilton's owners and operators.

Tal holds a Bachelor's degree (hons) in Hotel Business Management from Birmingham City University.